Open AI, a research company specialising in the development of artificial intelligence (AI), is currently sending the online world into a frenzy with its new language programme Chat GPT. Users try to test the communication programme, which is considered a “miracle product”, and push it to its limits. We joined in and checked out the Internet phenomenon to find out what it can do, and how useful or even questionable it is. A look at the importance of AI for car repair shops’ customer communication reveals more.
By Ralf Schädel, IT Editor and Project Manager Cloud Services and Gaia-X at eco – Association of the Internet Industry
Writing a poem in the style of Johann Wolfgang Goethe or implementing a complex programming task are child’s play for ChatGPT. The chatbot generates freely accessible knowledge within seconds and converts it into unique content. In doing so, the language programme (to the question “What are you?”) sees itself as an assistant, a large language model trained by Open AI with the main purpose of helping people answer questions, provide information and have conversations.
Human-like, virtual communication
The fascination that emanates from the AI-supported language tool seems to know no bounds. The fact that Microsoft has already invested billions of dollars in Open AI and plans to invest more in the development of Chat GPT is certainly not due to its ease of use, but rather to its versatility as well as its impressive results. Comparable to the long-established Apple software “Siri”, the chatbot responds to a user query with a human-like answer that convinces through originality, stringency and accuracy. An attached example (see below) proves that texts written by ChatGPT are not immediately distinguishable from those written by humans. Also, the programme seems to respond “humanly” to nonsensical questions: It recognises them and improvises in its direct response. It can even lie, as the chat history in the picture proves.
Criticism versus benefit
This is exactly where the tool raises many practical and ethical problems: One has to wonder what the makers of ChatGPT are actually pursuing. A payment system is already in the works after the free trial version. AI experts are certain that Microsoft wants to integrate the algorithms into its products and thus improve them. In the already published Azure OpenAI service, Microsoft also wants to make ChatGPT available soon. This creates an exclusive interface for Microsoft customers to access the AI-powered knowledge base. With the office application Word, it would be possible to automate some of the typing. Likewise, it must be viewed critically that resourceful users elicit legally questionable tips from the language model. Or how, as part of Check Point Research (CPR), researchers uncovered that cybercriminals were using OpenAI to develop malicious tools. It does not help to build trust that AI researchers have now discovered and publicly documented ways in which the rules built into ChatGPT can be circumvented by user instructions.
In the face of all this criticism, however, the benefits of the AI tool should not be neglected: You can use it to practise job interviews, recommend the best products and have the AI take care of redundant and time-consuming Excel lists. Here is an example in this Youtube video. This opens up, for example, completely new perspectives in the administration, logistics and management tasks of spare parts and their supply chains for car repair shops.
Improve customer communication with AI
The fact that AI is not only capable of inspiring people, but also of addressing them in a targeted manner, becomes clear in customer communication. Emails and phone calls can be analysed to support service staff. Through reverse engineering, AI can help car repair shops improve their customer loyalty and increase their sales. It evaluates customer data, and recognises certain recurring patterns from them, which then improve repair processes (more on this in the AI-created text).
A foundation for digital business models
In this interview Prof. Alexander Löser, who researches text-based information systems and machine learning at the Berlin University of Applied Sciences (BHT), calls for more large AI language models in Germany and Europe. “Multilingualism, multimodality, robustness and adaptivity are the most urgent aspects of large-scale language models that we need to further research and improve in the coming years,” says Löser. Because language models are a significant investment, especially for small and medium-sized enterprises, around 70 percent of whose major costs are incurred in data procurement and data cleansing. “Companies should procure data cheaply or develop better processes to cleanse their data and deploy models,” the scientist adds.
Study sheds light on language model for Germany
It is precisely this data-centric approach that the European LEAM initiative, which has set out to provide alternatives to Open AI’s GPT-3, is pursuing: The initiative aims to reduce the costs of data products, on the one hand, to save resources of specialists and, on the other hand, to enable new digital business models in cost-sensitive niche markets. The LEAM study, which was published on 24 January in Berlin, commissioned by the German Federal Ministry for Economic Affairs and Climate Action (BMWK) and co-authored by eco, was therefore eagerly awaited. It sheds light on how a language model can also be realised for Germany or Europe.
This is the post generated by ChatGPT
Revolutionizing Customer Service: The Power of Artificial Intelligence in Car Repair Shops
Artificial Intelligence (AI) has become a popular tool for car repair shops to improve their customer communication. The benefits of AI in this context can be seen in the areas of data security, reverse engineering, and reverse programming for digital business models.
One of the main benefits of AI in customer communication for car repair shops is enhanced data security. Car repair shops handle sensitive customer information such as personal contact information and vehicle data, which makes data security a major concern. AI can be used to implement advanced encryption techniques, monitor for suspicious activity, and detect and prevent data breaches. This ensures that customer information is protected from unauthorized access and keeps the repair shop in compliance with relevant regulations.
Improved Repair Processes through Reverse Engineering
Reverse engineering is another key benefit of AI in customer communication for car repair shops. AI can be used to analyze customer data and identify patterns and trends that can be used to improve repair processes and increase efficiency. By identifying common problems with specific vehicle models, the repair shop can better prepare for those issues and reduce repair times. Additionally, AI can be used to predict when a customer is likely to need repairs, allowing the repair shop to proactively reach out to the customer and schedule an appointment.
Reverse Programming for Digital Business Models
Finally, AI can be used to support reverse programming for digital business models in car repair shops. This means using customer data to create personalized and targeted marketing campaigns that can increase customer engagement and drive sales. AI can be used to analyze customer purchase history and identify when they are likely to need new tires or an oil change, allowing the repair shop to send targeted promotions to those customers. Additionally, AI can be used to create personalized service recommendations for each customer based on their vehicle history and driving habits.
Conclusion: In conclusion, the benefits of AI in customer communication for car repair shops are clear. By improving data security, reverse engineering, and reverse programming for digital business models, AI can help car repair shops increase efficiency, improve customer engagement, and drive sales. As the technology continues to evolve, it is likely that we will see even more innovative and effective uses of AI in the car repair industry.
This text was not written by me, but by ChatGPT, a new service from OpenAI.
The original prompt for the text was:
“Create a technical article on the topic “Benefits of AI in customer communication of car repair shops” without bullets and with headlines. Consider aspects of data security, reverse engineering and reverse programming for digital business models.”
“Create a headline: What AI can do for customer communication in car repair shops.”
Beyond that, no adjustment was made by me. Existing errors in spelling or non-logical text connections were not corrected.
The image is generated with the Android app AI Art based on the search terms “AI-based chatbot in an automotive repair shop”.
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